GBU Jeans story

The Good, The Bad,
& the Ugly


The GBU Jeans, with their lingerie inspired seams and brass buckle, are a re-release of a legendary style I made in the early aughts at my East Village shop,
The Good The Bad & The Ugly

It's Time


In the years since these jeans were designed, I've tried to develop new denim standards for everyday wear.

When all the while, I'm receiving letters from customers asking me when I'll make the "jeans with the buckle" again.

Let's Go


I think we all need something special right now, and for me, dressing up is the easiest way to feel excitement again.